Europeana, the EU-funded digital “library” (although it is more a discovery service than a library), has released its business plan for the next five years. The document is excellently designed and produced, but contains little in the way of a business plan. The section “why this is good for you” is placed before the section “how we are going to finance this”. Unfortunately, the section on how we are going to finance it states little. So where will the revenue come from?